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INTERNATIONAL MARKET REPORT
04/01/2024
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.67
CHANGE FROM LAST MONTH:
+2.73%
VOLUME TO DATE:
20,372 BOXES
CHANGE FROM LAST YEAR:
+11%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
red anjou
$0
$0.03
–
$0.07
$4.50
150
120
100
80
60
anjou
$0
$0.03
–
$0.05
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$0.11
–
$0.43
$4.50
150
120
100
80
60
Israel
Conferance
$0
$0.22
–
$0.35
$4.50
150
120
100
80
60
France, Greece
Santa Maria
$0
$0.12
–
$0.26
$4.50
150
120
100
80
60
Turky
Abbate
$0
$0.10
–
$0.22
$4.50
150
120
100
80
60
Spain
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Social Media, video clips on YouTube, Facebook. Instagram, TikTok
Isreal
All Season
USA Pears in Supermarket. Now indicating the country of origin is a law
Turkish Santa Maria pears
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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