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INTERNATIONAL MARKET REPORT

03/01/2024

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3927.88
CHANGE FROM LAST MONTH: -0.02%
VOLUME TO DATE: 28,003 BOXES
CHANGE FROM LAST YEAR: +58%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.67 – $1.84 $4.50
150 120 100 80 60
packham
$0 $1.84 – $2.03 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bartlett
$0 $1.43 – $1.95 $4.50
150 120 100 80 60
Chile
Domestic
$0 $1.27 – $1.95 $4.50
150 120 100 80 60
Colombia
Technical-Seminars - Fruticola de Colombia & Triple Alianza
In-store promotion at Carulla stores
In-store Promotion at Carulla

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
100
0
200
# STORES
27
0
25