Central American Region Flag

INTERNATIONAL MARKET REPORT

03/01/2024

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 512.22
CHANGE FROM LAST MONTH: +0.28%
VOLUME TO DATE: 224,308 BOXES
CHANGE FROM LAST YEAR: +29%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.91 – $2.68 $4.50
150 120 100 80 60
bosc
$0 $1.60 – $4.06 $4.50
150 120 100 80 60
red anjou
$0 $1.60 – $3.98 $4.50
150 120 100 80 60
forelle
$0 $2.22 – $3.21 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 88%
  • Fancy: 10%
  • 3rd Grade: 2%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.26 – $1.39 $4.50
150 120 100 80 60
Argentina
Forelle
$0 $2.00 – $2.06 $4.50
150 120 100 80 60
Chile
Asian
$0 $3.77 – $6.04 $4.50
150 120 100 80 60
USA - California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions in 10 retail chains
6 countries
March 2024
Cooking Workshop / Recipe Demonstration in 5 retail chains
6 countries
March 2024
Cooking Academy at APAC culinary school
El Salvador
March 2024
Merchandising Activities
4 countries
March 2024
Expo Walmart 2024 in Costa Rica
In-store promotion in Honduras
School Activity in Honduras

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
397
0
600
# STORES
103
0
200