Central American Region Flag

INTERNATIONAL MARKET REPORT

03/27/2024

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 508.39
CHANGE FROM LAST MONTH: -1.17%
VOLUME TO DATE: 247,214 BOXES
CHANGE FROM LAST YEAR: +39%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.02 – $2.65 $4.50
150 120 100 80 60
bosc
$0 $1.58 – $4.01 $4.50
150 120 100 80 60
red anjou
$0 $1.58 – $4.02 $4.50
150 120 100 80 60
forelle
$0 $1.90 – $2.00 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 88%
  • Fancy: 12%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bartlett
$0 $0.89 – $1.56 $4.50
150 120 100 80 60
Chile
Forelle
$0 $1.98 – $2.04 $4.50
150 120 100 80 60
Chile
Packhams
$0 $2.02 – $2.08 $4.50
150 120 100 80 60
Chile
Packhams
$0 $1.13 – $1.37 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions
5 countries
April 2024
School Activity
Honduras
April 2024
Cooking Workshop / Recipe Demonstration
5 countires
April 2024
Merchandising
CAM region
April 2024
Billboards campaing - Kung Fu Panda 4 Costa Rica, Panama, Guatemala & DR
Cooking Academy - El Salvador -Academia Panamericana de Arte Culinario
School Activity - Honduras

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
397
0
600
# STORES
103
0
200