Mexico Flag

INTERNATIONAL MARKET REPORT

12/23/2022

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.94
CHANGE FROM LAST MONTH: -4.49%
VOLUME TO DATE: 992,115 BOXES
CHANGE FROM LAST YEAR: +2.1%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.10 – $1.68 $4.50
150 120 100 80 60
bosc
$0 $1.13 – $2.27 $4.50
150 120 100 80 60
red anjou
$0 $1.13 – $1.21 $4.50
150 120 100 80 60
bartlett
$0 $1.21 – $2.10 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 35%
  • Fancy: 22%
  • 3rd Grade: 43%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.61 – $2.62 $4.50
150 120 100 80 60
China
Asian
$0 $1.48 – $1.62 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pear Fair Festivals
15 cities
January 2023
In-store Promotions
14 cities
January 2023
Billboard campaign - 6 locations per city
Mexico City, Guadalajara & Monterrey
January 14 - February 15, 2023
Wholesale & Traditional Markets promotions
Mexico City, Guadalajara & Monterrey
January 2023
Decoration Workshop
Wholesale Market Promotion
Christmas Billboard Campaign / mexico City, Guadalajara & Monterrey / 9 locations in total

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
917
0
1400
# STORES
471
0
700