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INTERNATIONAL MARKET REPORT
12/29/2022
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.47
CHANGE FROM LAST MONTH:
+1.44%
VOLUME TO DATE:
18,233 BOXES
CHANGE FROM LAST YEAR:
-2.3%
(SOURCE: WSTFA)
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$1.93
–
$3.60
$4.50
150
120
100
80
60
Israel
Santa Maria
$0
$1.80
–
$4.12
$4.50
150
120
100
80
60
Turkey
Blanquilla
$0
$1.80
–
$3.60
$4.50
150
120
100
80
60
Spain
Conference
$0
$2.19
–
$3.60
$4.50
150
120
100
80
60
France, Greece
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Social media
Country-wide
All season
TV programs on the food, quality of life and health channels
Israel
January - March 2023
December 23 YouTube results
December 23 Facebook and Instagram results
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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