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INTERNATIONAL MARKET REPORT
02/23/2023
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.62
CHANGE FROM LAST MONTH:
+4.42%
VOLUME TO DATE:
19,409 BOXES
CHANGE FROM LAST YEAR:
+18.7%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
red anjou
$0
$1.95
–
$3.50
$4.50
150
120
100
80
60
anjou
$0
$1.86
–
$3.13
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 70%
Fancy: 30%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$1.62
–
$3.51
$4.50
150
120
100
80
60
Israel
Santa Rosa
$0
$2.37
–
$3.13
$4.50
150
120
100
80
60
Turkey
Coscia
$0
$1.62
–
$2.37
$4.50
150
120
100
80
60
Spain
Blanquilla
$0
$2.13
–
$4.01
$4.50
150
120
100
80
60
Spain, Greece
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Broadcasting PBNW TV programs on the Food and Health Channels
Israel
January - April 2023
Social Media Activity on Facebook, Instagram' TikTok, YouTube
Israel
January - April 2023
Bloggers activity on social media
Israel
January - April 2023
Bloggers activity on all social media channels
Bloggers activity on all social media channels
Bloggers activity on all social media channels
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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