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INTERNATIONAL MARKET REPORT

12/28/2023

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3866.37
CHANGE FROM LAST MONTH: -2.30%
VOLUME TO DATE: 28,003 BOXES
CHANGE FROM LAST YEAR: +58%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.70 – $1.98 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.45 – $1.94 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.60 – $1.98 $4.50
150 120 100 80 60
Chile
Domestic
$0 $1.22 – $1.98 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions with Exito & Olimpica
Bogotà
January 2024
Wholesale Market Promotions
Bogotà
January 2024
Merchandising Activities
Bogotà
January 2024
World Pear Day
In-store promotion in Olimpica retail chain
Merchandising in Bogotà

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
45
0
200
# STORES
9
0
25