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INTERNATIONAL MARKET REPORT

01/02/2024

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 4.89
CHANGE FROM LAST MONTH: -0.61%
VOLUME TO DATE: 30,950 BOXES
CHANGE FROM LAST YEAR: +479%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.78 – $2.86 $4.50
150 120 100 80 60
red anjou
$0 $2.50 – $2.86 $4.50
150 120 100 80 60
bosc
$0 $2.50 – $2.86 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.62 – $1.67 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $1.02 – $1.02 $4.50
150 120 100 80 60
Argentina
Rocha
$0 $3.33 – $2.78 $4.50
150 120 100 80 60
Portugal
Bartlett
$0 $3.71 – $3.71 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store Promotions
Sao Paulo and NE region
January 2024
Social Media
Brazil
All Season
Bosc Sampling in Sao Paulo St. Marche Store
Bosc Sampling in Sao Paulo St. Marche Store
Sampling in Sao Paulo St. Marche Store

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
280
0
780
# STORES
57
0
100