Central American Region Flag

INTERNATIONAL MARKET REPORT

01/26/2023

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 578.8
CHANGE FROM LAST MONTH: -2.13%
VOLUME TO DATE: 145,657 BOXES
CHANGE FROM LAST YEAR: +1%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.00 – $3.50 $4.50
150 120 100 80 60
bosc
$0 $1.64 – $3.63 $4.50
150 120 100 80 60
red anjou
$0 $1.84 – $3.85 $4.50
150 120 100 80 60
packham
$0 $0.95 – $1.08 $4.50
150 120 100 80 60
starkrimson
$0 $2.20 – $2.62 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 72%
  • Fancy: 28%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.10 – $3.50 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.07 – $1.78 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $1.91 – $2.09 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.06 – $1.56 $4.50
150 120 100 80 60
Chile
Asian
$0 $2.51 – $4.55 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions - 6 retail chains
8 countries
February 2023
School Activities
Guatemala, El Salvador & Honduras
February 2023
Cooking Workshops - 6 retail chains
5 countries
February 2023
Recipe Demonstration - 2 importers
Guatemala & El Salvador
February 2023
In-Store Promotion - Nicaragua - Walmart
Billboard Campaign - 4 countries
Merchandising - El Salvador - Despensa de Don Juan

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
347
0
600
# STORES
88
0
200