Central American Region Flag

INTERNATIONAL MARKET REPORT

12/28/2023

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 521.53
CHANGE FROM LAST MONTH: -1.51%
VOLUME TO DATE: 167,934 BOXES
CHANGE FROM LAST YEAR: +36%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.80 – $3.07 $4.50
150 120 100 80 60
bosc
$0 $0.68 – $2.10 $4.50
150 120 100 80 60
red anjou
$0 $0.86 – $3.76 $4.50
150 120 100 80 60
forelle
$0 $1.61 – $2.22 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 94%
  • Fancy: 6%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Forelle
$0 $1.02 – $2.24 $4.50
150 120 100 80 60
Chile
Packham
$0 $0.77 – $1.79 $4.50
150 120 100 80 60
Chile
Anjou
$0 $1.33 – $2.78 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.05 – $1.48 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $1.62 – $1.62 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Cooking workshops with 6 retail chains
6 countries
January 2024
In-store promotions with 10 retail chains
7 countries
January 2024
Wholesale Market Promotions
Guatemala, El Salvador & Costa Rica
January 2024
Merchandising Activities
All CAM region
January 2024
Christmas Billboards Campaign
World pear Day
In-store promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
325
0
600
# STORES
93
0
200