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INTERNATIONAL MARKET REPORT
12/23/2022
COLOMBIA
MARKET PULSE
CURRENT EXCHANGE RATE:
4785.5
CHANGE FROM LAST MONTH:
-0.84%
VOLUME TO DATE:
17,700 BOXES
CHANGE FROM LAST YEAR:
-13.6%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.10
–
$1.14
$4.50
150
120
100
80
60
packham
$0
$1.05
–
$1.30
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 50%
Fancy: 50%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Packham
$0
$0.88
–
$1.84
$4.50
150
120
100
80
60
Argentina
Packham
$0
$0.88
–
$1.53
$4.50
150
120
100
80
60
Chile
Domestic
$0
$0.76
–
$1.43
$4.50
150
120
100
80
60
Colombia
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
In-store promotions
Bogota with Éxito, Cencosud and Olimpica
January 2023
School Activities
Bogota
January 2023
Merchandising
Bogotá, Cali and Medellín
January 2023
Merchandising in Medellin
Merchandising in Bogota
Merchandising in Cali
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
0
0
200
# STORES
0
0
25
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