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INTERNATIONAL MARKET REPORT
10/27/2023
COLOMBIA
MARKET PULSE
CURRENT EXCHANGE RATE:
4090.25
CHANGE FROM LAST MONTH:
-5.78%
VOLUME TO DATE:
13,098 BOXES
CHANGE FROM LAST YEAR:
+153%
(SOURCE: WSTFA)
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Packham
$0
$1.10
–
$1.41
$4.50
150
120
100
80
60
Chile
Forelle
$0
$1.76
–
$1.76
$4.50
150
120
100
80
60
Chile
Abate
$0
$1.45
–
$1.82
$4.50
150
120
100
80
60
Chile
Packham
$0
$1.30
–
$1.30
$4.50
150
120
100
80
60
Argentina
Domestic
$0
$0.84
–
$1.19
$4.50
150
120
100
80
60
Colombia
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Merchandising
Bogotá, Cali and Medellín
November 2023
In-store activities
Bogotá with Éxito & Olimpica
November 2023
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
0
0
200
# STORES
0
0
25
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