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INTERNATIONAL MARKET REPORT

01/26/2024

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3951.84
CHANGE FROM LAST MONTH: +0.93%
VOLUME TO DATE: 28,003 BOXES
CHANGE FROM LAST YEAR: +58%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.67 – $1.96 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.55 – $2.18 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.57 – $1.72 $4.50
150 120 100 80 60
Chile
Domestic
$0 $1.27 – $1.95 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions with Éxito and Olímpica
Bogotá
February 2024
Wholesale market promotions with Fruta Fina
Bogotá
February 2024
Special Event and Sport Activity
Bogotá and Medellin
February 2024
Merchandising
Bogotá
February 2024
Cooking workshop at Olimpica store
Sport Activity in Bogotá
In-store Promotion with Frutiver

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
76
0
200
# STORES
20
0
25