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INTERNATIONAL MARKET REPORT

03/27/2023

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.58
CHANGE FROM LAST MONTH: -2.51%
VOLUME TO DATE: 21,414 BOXES
CHANGE FROM LAST YEAR: +30.9%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $2.02 – $4.55 $4.50
150 120 100 80 60
anjou
$0 $1.81 – $3.54 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.00 – $2.89 $4.50
150 120 100 80 60
Israel
Cosya (New variety)
$0 $1.38 – $3.41 $4.50
150 120 100 80 60
Israel
Blanquilla
$0 $0.91 – $1.52 $4.50
150 120 100 80 60
Spain
Conference
$0 $1.33 – $3.03 $4.50
150 120 100 80 60
Spain, France
Santa Maria
$0 $1.52 – $4.17 $4.50
150 120 100 80 60
Turkey

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social media in Facebook, Instagram, YouTube, TikTok
Israel
All season
Digital advertising with the Food and Health channels
Israel
January to April
Broadcasting PBNW cooking programs on TV
Israel
January to April
New recipes on TikTok
New recipes on Life Style and PBNW banners