Mexico Flag

INTERNATIONAL MARKET REPORT

01/26/2023

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 18.95
CHANGE FROM LAST MONTH: -0.95%
VOLUME TO DATE: 1,353,280 BOXES
CHANGE FROM LAST YEAR: +.5%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.13 – $1.68 $4.50
150 120 100 80 60
bosc
$0 $1.12 – $2.33 $4.50
150 120 100 80 60
red anjou
$0 $1.12 – $2.16 $4.50
150 120 100 80 60
bartlett
$0 $1.55 – $2.16 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 35%
  • Fancy: 20%
  • 3rd Grade: 45%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.54 – $2.79 $4.50
150 120 100 80 60
China
Asian
$0 $1.56 – $1.56 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions
14 cities
February 2023
Wholesale & Traditional channels Promotion
Mexico CIty, Guadalajara & Monterrey
February 2023
Bus Campaign - 9 routes in total
Mexico CIty, Guadalajara & Monterrey
January 20 - April 20, 2023
Trade Advertising in "Informativo del Abasto" newspaper
All wholesale markets in Mexico
February 2023
Pear Fair Festivals
Traditional Markets Promotion
Billboards Campaign - Mexico City, Guadalajara & Monterrey

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1144
0
1400
# STORES
585
0
700