Mexico Flag

INTERNATIONAL MARKET REPORT

12/28/2023

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 16.96
CHANGE FROM LAST MONTH: -1.00%
VOLUME TO DATE: 1,138,792 BOXES
CHANGE FROM LAST YEAR: +15%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.15 – $2.08 $4.50
150 120 100 80 60
bosc
$0 $0.63 – $2.00 $4.50
150 120 100 80 60
red anjou
$0 $0.73 – $2.33 $4.50
150 120 100 80 60
bartlett
$0 $1.20 – $1.87 $4.50
150 120 100 80 60
starkrimson
$0 $1.47 – $1.47 $4.50
150 120 100 80 60
comice
$0 $2.14 – $2.14 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 19%
  • 3rd Grade: 21%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bosc
$0 $1.20 – $1.95 $4.50
150 120 100 80 60
California
Asian
$0 $1.55 – $2.54 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pear Fair festivals in 11 retail chains
15 cities
January 2024
In-store promotions with 9 retail chains
14 cities
January 2024
Wholesale Market promotions
Mexico City, Guadalajara & Monterrey
January 2024
Merchandising Activities and Category Management
10 cities
January 2024
World Pear Day - Cooking Class at Walmart with Celebrity Chef Mariano Sandoval
Decoration Workshops
In-store sampling promotions

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
630
0
1400
# STORES
315
0
700