Mexico Flag

INTERNATIONAL MARKET REPORT

01/25/2024

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 17.03
CHANGE FROM LAST MONTH: +0.88%
VOLUME TO DATE: 1,488,132 BOXES
CHANGE FROM LAST YEAR: +10.1%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.13 – $1.96 $4.50
150 120 100 80 60
bosc
$0 $1.18 – $1.84 $4.50
150 120 100 80 60
red anjou
$0 $1.24 – $2.29 $4.50
150 120 100 80 60
starkrimson
$0 $1.18 – $1.98 $4.50
150 120 100 80 60
seckel
$0 $2.37 – $2.37 $4.50
150 120 100 80 60
bartlett
$0 $1.18 – $1.84 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 55%
  • Fancy: 16%
  • 3rd Grade: 29%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bosc
$0 $1.18 – $1.92 $4.50
150 120 100 80 60
California
Bartlett
$0 $1.40 – $1.40 $4.50
150 120 100 80 60
California
Asian
$0 $1.53 – $2.56 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie Tie-in Promotions - Kung Fu Panda 4
Mexico City, Guadalajara & Monterrey
February 16-29, 2024
Salad Promotions
Mexico City, Guadalajara & Monterrey
February 2024
In-store Promotions
14 cities
February 2024
Movie Billboards
Mexico City, Guadalajara & Monterrey
February 15 - March 14, 2024
Pear Fair promotion with Soriana
Cooking demonstration with Soriana
Merchandising activities at Traditional markets

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
950
0
1400
# STORES
475
0
700