Mexico Flag

INTERNATIONAL MARKET REPORT

03/01/2024

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 17.05
CHANGE FROM LAST MONTH: -1.00%
VOLUME TO DATE: 1,677,569 BOXES
CHANGE FROM LAST YEAR: -2%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.33 – $2.63 $4.50
150 120 100 80 60
bosc
$0 $1.02 – $1.94 $4.50
150 120 100 80 60
red anjou
$0 $1.19 – $2.31 $4.50
150 120 100 80 60
forelle
$0 $2.52 – $2.52 $4.50
150 120 100 80 60
comice
$0 $1.94 – $1.94 $4.50
150 120 100 80 60
seckel
$0 $1.33 – $2.39 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 52%
  • Fancy: 19%
  • 3rd Grade: 29%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.54 – $2.53 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Expo ANTAD - Retail Trade Show
Guadalajara
March 12-14, 2024
Billboard and Buses campaign for Kung Fu Panda 4 and USA pears promotion
Mexico CIty, and Monterrey
Late February - mid March, 2024
Movie Tie-in promotions
Mexico City, Guadalajara, Monterrey
March 2024
Wholesale and Traditional Channels Promotions
Mexico City, Guadalajara & Monterrey
March, 2024
Merchandising activities using Kung Fu Panda 4 POS materials
In-store promotion at Soriana
Kung Fu Panda Billboards campaign

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1340
0
1400
# STORES
598
0
700