Mexico Flag

INTERNATIONAL MARKET REPORT

03/27/2024

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 16.57
CHANGE FROM LAST MONTH: -3.02%
VOLUME TO DATE: 2,042,153 BOXES
CHANGE FROM LAST YEAR: +2%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.23 – $2.71 $4.50
150 120 100 80 60
bosc
$0 $1.05 – $2.60 $4.50
150 120 100 80 60
red anjou
$0 $1.23 – $2.38 $4.50
150 120 100 80 60
seckel
$0 $2.46 – $2.46 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 53%
  • Fancy: 20%
  • 3rd Grade: 27%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.59 – $2.60 $4.50
150 120 100 80 60
China
Packhams
$0 $1.23 – $1.23 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
Mexico City, Guadalajara and Monterrey
April 2024
Wholesale and Traditional Market Promotions
Mexico City, Guadalajara and Monterrey
April 2024
Billboard and Buses Campaign
Mexico City, Guadalajara and Monterrey
April-May, 2024
Interactive Promotions
Mexico City, Guadalajara and Monterrey
April 2024
Kung Fu Panda 4 special promotion at Walmart
ANTAD 2024 Trade SHow at Guadalajara
Movie Tie-in Promotion Kung Fu Panda 4

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1370
0
1400
# STORES
613
0
700