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INTERNATIONAL MARKET REPORT

04/24/2024

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 17.11
CHANGE FROM LAST MONTH: +2.05%
VOLUME TO DATE: 2,182,830 BOXES
CHANGE FROM LAST YEAR: -1%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.00 – $0.00 $4.50
150 120 100 80 60
bosc
$0 $0.00 – $0.00 $4.50
150 120 100 80 60
red anjou
$0 $0.00 – $0.00 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 53%
  • Fancy: 21%
  • 3rd Grade: 26%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $0.00 – $0.00 $4.50
150 120 100 80 60
China
Packhams
$0 $0.00 – $0.00 $4.50
150 120 100 80 60
Chile
Anjou
$0 $0.00 – $0.00 $4.50
150 120 100 80 60
Chile
Bosc
$0 $0.00 – $0.00 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
USA Pears Soccer Tournament
Guadalajara
May 9th, 2024
Garfield Movie Premiere
Cuernavaca
April 28th, 2024
Movie Tie-in promotions - Garfield
Mexico City, Guadalajara & Monterrey
May, 2024
Garfield Movie Campaign
Mexico City & Guadalajara
May, 2024
In-store Promotion with Soriana highlighting Red Anjou Pears
Wholesale Market Promotions - Mexico City
Traditional Channels Promotion - Mexico City

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1642
0
1400
# STORES
749
0
700