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INTERNATIONAL MARKET REPORT

03/07/2024

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 12,490 BOXES
CHANGE FROM LAST YEAR: -10.8%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.81 – $2.42 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 20%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Rosemary
$0 $1.45 – $1.94 $4.50
150 120 100 80 60
South Africa
Cosia
$0 $1.69 – $2.18 $4.50
150 120 100 80 60
Spain
Other
$0 $0.73 – $0.97 $4.50
150 120 100 80 60
Chain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store Promotion
Jeddah, Riyadh and Dammam
1st March to 20th March 2024
Merchandising
Jeddah, Riyadh and Dammam
1st March to 15th March 2024
In-Store Promotion
In-Store Promotion
Store Visit Merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
100
0
130
# STORES
60
0
80