TAIWAN

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

Traders were aware of the scarce production volume of US pears that year, but they still reached out to the suppliers for quotations. Traders stated that they would import US pears as long as quotations remained reasonable.

Expectations for Any Freight or Logistics Challenges:

Retailers said that since there were regular buyers of US pears, consumers inquired about the whereabouts of US pears when they failed to find them at the market as the season started. However, the landed price remained their concern, and they looked forward to more stable quotations and supplies of US pears to satisfy consumers.

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

While Starkrimson successfully reached the shelves in October, the retailers hoped that PBNW-Taiwan would conduct in-store demonstrations as promotions. PBNW-Taiwan was able to cooperate with a few stores under a limited budget to increase retailers’ sales confidence.

Update on the Competition in the Market:

Asia pear still has higher demand then US pears. Asia has nearly 90% maket share in October.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

Importers reported that the quality of Starkrimson that season was good and sales were strong. Therefore, the industry players also had high hopes for Green and Red Anjou to uphold the good quality in the coming season.

Other Brief Comments:

In order to maintain the exposure of US pears under a limited budget, PBNW-Taiwan produced stickers as POS materials so that the packaged pears had a cohesive look that could help attract consumers' attention.