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INTERNATIONAL MARKET REPORT

11/01/2024

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.21
CHANGE FROM LAST MONTH: +1.68%
VOLUME TO DATE: 100,496 BOXES
CHANGE FROM LAST YEAR: -72%

(SOURCE: WSTFA)

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

Some importers have started importing USA Pears, all of them are interested to import but price in origin have limited some of them due they have in storage product from Argentina, they are waiting to clen out their Argentinian inventories to start importing or to increase the volumes imported from Northwest. Price in origin and availability is something they are concern, but they expect a good season even with the crop reduction due USA Pears have a good demand in Mexico.

Expectations for Any Freight or Logistics Challenges:

The only concern is the price increase of freight when the Christmas trees seasons starts.

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

Mexico is a market that accept different varieties, quality grades and sizes, the main issue is the price in origin to be competitive in the market.

Update on the Competition in the Market:

Argentina pears have a strong presence in the Market, prices offered are low due its slow sales turnover, importers, wholesalers and retailers are expecting to finish their inventories to be open to handle Northwest pears in larger volumes.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

Exchange rate have shown some changes in the last week, and it is expected an adjustment after the U.S. elections.

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.30 $2.24 $4.50
150 120 100 80 60
starkrimson
$0 $1.46 $2.02 $4.50
150 120 100 80 60
bartlett
$0 $1.10 $1.15 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 76%
  • Fancy: 18%
  • 3rd Grade: 6%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.18 $1.50 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $1.18 $1.77 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $1.12 $1.46 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $1.11 $2.02 $4.50
150 120 100 80 60
California, USA
Bartlett
$0 $1.10 $1.10 $4.50
150 120 100 80 60
California, USA

UPCOMING ACTIVITIES

Wild Robot - Billboards & Tunnel campaign
Wild Robot - Buses campaign
Wild Robot - Movie Tie-In promotion

PROMOTIONS

# PROMOTION DAYS
# STORES