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INTERNATIONAL MARKET REPORT

11/28/2024

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.43
CHANGE FROM LAST MONTH: +1.91%
VOLUME TO DATE: 343,428 BOXES
CHANGE FROM LAST YEAR: -50%

(SOURCE: WSTFA)

Feedback from the Trade on Their Plans and Interest in the USA Pear Season:

Importers mentioned they will continue importing USA pears for the next period and volumes will be increased; current price in origin is high but sales in the wholesale markets have been good due its good quality. Some importers mentioned they would like to receive largest volumes but supplies have been limited. USA Pears reported an 70% pear market share at wholesale level, good sales and quality was reported by importers and wholesalers. At retail level, USA pears reported a 70% pear market share, Anjou was the main variety available followed by Bosc, Red Anjou, Bartlett, Starkrimson and Seckel; sales and quality were good. One problem observed is that in some retail stores Northwest pears were mixed with other origins.

Expectations for Any Freight or Logistics Challenges:

Importers were concern about trucks availability due the Christmas trees season, but until now, Northwest pears importers mentioned that this have not been a problem this season.

Opportunities in Your Market for Specific Varieties, Sizes, and Grades:

Even when they are interested in Anjou variety, the market is open to other varieties like Red Anjou, Bartlett and Bosc mainly; size and quality is not an issue, due there are several market segments that can handled lower sizes and quality grades.

Update on the Competition in the Market:

Pears from Argentina reported a 27% pear market share at wholesale level, quality reported was bad with low sales; importers have decided to reduce its price to incentive its sales, volumes are expected to decrease due is not expected the arrival of more loads. At retail level, it was reported a 1% pear market share, quality and sales were low, it is estimated that volumes will decrease. California pears reported a 1% pear market share at wholesale level, and 25% at retail level, quality and sales was good, but volumes are expected to decrease. Pears from China reported a 1% pear market share at wholesale level and 4% at retail level, sales were low due its high price, quality was reported as good. Pears from China reported a 1% pear market share at traditional market, it was available just for clients who are looking this variety. Domestic Pears reported a 1% pear market share at wholesale level, sales were low due it fair to bad quality, even when prices were affordable.

Political or Economic Issues Impacting Imports, Retail, or Consumer Behavior:

One aspect that is a concern is the possibility that Mexican government could apply retaliation tariffs to U.S. imported products if President Trump apply an additional import tax to Mexican products on January 2025.

Other Brief Comments:

No additional comments

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.38 $2.00 $4.50
150 120 100 80 60
red anjou
$0 $1.67 $2.00 $4.50
150 120 100 80 60
bartlett
$0 $1.06 $2.21 $4.50
150 120 100 80 60
seckel
$0 $2.44 $2.66 $4.50
150 120 100 80 60
starkrimson
$0 $1.98 $1.98 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 58%
  • Fancy: 16%
  • 3rd Grade: 26%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.16 $1.49 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $1.17 $1.75 $4.50
150 120 100 80 60
Argentina
Red Anjou
$0 $1.11 $1.44 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $1.15 $2.25 $4.50
150 120 100 80 60
California, USA
Asian
$0 $1.66 $2.00 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

USA Pears Soccer Tournament - Mexico City - A y L Union First Place - 12 importers participating
In-store promotion at Walmart stores
Merchandising activities at traditional channels

PROMOTIONS

# PROMOTION DAYS
# STORES