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INTERNATIONAL MARKET REPORT

11/03/2016

VIETNAM

MARKET PULSE

CURRENT EXCHANGE RATE: 22,320
CHANGE FROM LAST MONTH: +0.20%
VOLUME TO DATE: 4,136 BOXES
CHANGE FROM LAST YEAR: +187%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.91 – $3.80 $4.50
150 120 100 80 60
bosc
$0 $3.13 – $4.03 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Shingo
$0 $3.13 – $4.92 $4.50
150 120 100 80 60
South Korea
Sweet pear
$0 $1.79 – $2.23 $4.50
150 120 100 80 60
China
Conference
$0 $6.26 – $7.61 $4.50
150 120 100 80 60
Netherlands

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Sampling & promotion in 10 stores of Metro Cash and Carry (MM Mega market new name)
 Nationwide
November 2-9, 2016
Sampling & promotion in 7 stores of Lotte Mart
 Nationwide
November 20-29, 2016
Sampling & promotion in one store of Emart
 Ho Chi Minh City
November 24 - December 7, 2016
Trade merchandising: wholesale and retail visits
 Ho Chi Minh City
October 2016 to April 2017

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
20
0
70
# STORES
10
0
63