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INTERNATIONAL MARKET REPORT

11/03/2016

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.82
CHANGE FROM LAST MONTH: +0.79%
VOLUME TO DATE: 45,643 BOXES
CHANGE FROM LAST YEAR: +60%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
starkrimson
$0 $1.67 – $2.86 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.13 – $2.14 $4.50
150 120 100 80 60
Israel
Blankia
$0 $1.19 – $2.26 $4.50
150 120 100 80 60
Spain
Kaiser Alexander
$0 $1.67 – $3.33 $4.50
150 120 100 80 60
Italy

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
The Hebrew website has been updated at www.usapears.co.il
 Israel
All season
A new Facebook page in Hebrew has been launched for USA pears to support the social media campaign.
 Israel
All season
Launched PR campaign emphasizing nutritional values and health benefits of USA Pears
Israel
November 2016 - February 2017