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INTERNATIONAL MARKET REPORT

11/04/2016

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.21
CHANGE FROM LAST MONTH: -0.31%
VOLUME TO DATE: 92,842 BOXES
CHANGE FROM LAST YEAR: +1%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $3.12 – $3.29 $4.50
150 120 100 80 60
bartlett
$0 $1.78 – $2.96 $4.50
150 120 100 80 60
anjou
$0 $2.69 – $2.89 $4.50
150 120 100 80 60
bosc
$0 $3.19 – $3.29 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 65%
  • Fancy: 35%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
anjou
$0 $1.50 – $1.91 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $0.87 – $1.11 $4.50
150 120 100 80 60
Spain
Bartlett
$0 $1.91 – $2.01 $4.50
150 120 100 80 60
Argentina
Packham Triumph
$0 $1.11 – $1.81 $4.50
150 120 100 80 60
Argentina
Rocha
$0 $0.91 – $1.50 $4.50
150 120 100 80 60
Portugal

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Cooking show
Sao Paulo 
October 27, 2016
In-store promotions at St Marche, Sta Maria and Eataly
Sao Paulo 
November 4, 2016 through January 2017
Nutritional sport event
Sao Paulo
November 3, 2016
In-store promotions with Hortifruti
Sao Paulo and Rio de Janeiro 
3rd week of November to end of January

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1
0
365
# STORES
18
0
125