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INTERNATIONAL MARKET REPORT
11/05/2016
CENTRAL AMERICAN REGION
Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad
MARKET PULSE
CURRENT EXCHANGE RATE:
548.69
CHANGE FROM LAST MONTH:
+0.26%
VOLUME TO DATE:
51,756 BOXES
CHANGE FROM LAST YEAR:
-25%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$2.07
–
$2.65
$4.50
150
120
100
80
60
bosc
$0
$2.07
–
$2.98
$4.50
150
120
100
80
60
red anjou
$0
$3.02
–
$3.02
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 50%
Fancy: 50%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Anjou
$0
$2.65
–
$2.65
$4.50
150
120
100
80
60
Argentina
Forelle
$0
$2.07
–
$2.07
$4.50
150
120
100
80
60
Chile
Asian
$0
$4.11
–
$4.11
$4.50
150
120
100
80
60
USA
Ercollini
$0
$1.82
–
$1.82
$4.50
150
120
100
80
60
Spain
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Merchandising
Guatemala, El Salvador, Costa Rica, DR
October
Movie Tie-In Promotion
Central America Region
November to December
Centro Cuesta Nacional - Recipes uploaded on App
Dominican Republic
October - November
POS Materials for Sing Movie Tie-In Promotion
Recipe
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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