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INTERNATIONAL MARKET REPORT
11/05/2016
COLOMBIA
MARKET PULSE
CURRENT EXCHANGE RATE:
3019
CHANGE FROM LAST MONTH:
+3.15%
VOLUME TO DATE:
45,640 BOXES
CHANGE FROM LAST YEAR:
-24%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$0.61
–
$0.75
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: %
Fancy: %
3rd Grade: 100%
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Packham
$0
$0.86
–
$1.72
$4.50
150
120
100
80
60
Chile
Asian
$0
$2.12
–
$2.17
$4.50
150
120
100
80
60
Chile
Forelle
$0
$1.32
–
$1.91
$4.50
150
120
100
80
60
Spain
Other
$0
$0.78
–
$0.89
$4.50
150
120
100
80
60
Colombia
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Merchandising
Panama and Colombia
October
Mobile Billboards for Movie-Tie Promotion with Sing
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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