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INTERNATIONAL MARKET REPORT

11/29/2016

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.81
CHANGE FROM LAST MONTH: +0.52%
VOLUME TO DATE: 57,341 BOXES
CHANGE FROM LAST YEAR: +57%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.42 – $2.60 $4.50
150 120 100 80 60
starkrimson
$0 $1.65 – $2.24 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.18 – $2.36 $4.50
150 120 100 80 60
Israel
Abate Fetel
$0 $1.65 – $3.31 $4.50
150 120 100 80 60
Italy
conference pears
$0 $1.42 – $2.13 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
TV Programs
 Israel TV Channel 10
December to end of April
Social Media
 Israel Facebook and YouTube
November through March
PR
 Isreal Media
November throug March
RollUp for the Pear Up day
Facebook page results
Pear Up day