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INTERNATIONAL MARKET REPORT
11/30/2016
NEW ZEALAND
MARKET PULSE
CURRENT EXCHANGE RATE:
1.4
CHANGE FROM LAST MONTH:
+2.86%
VOLUME TO DATE:
16,180 BOXES
CHANGE FROM LAST YEAR:
-32%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.43
–
$1.94
$4.50
150
120
100
80
60
red anjou
$0
$1.62
–
$1.62
$4.50
150
120
100
80
60
bosc
$0
$1.62
–
$1.94
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Winter Nellis
$0
$0.97
–
$1.62
$4.50
150
120
100
80
60
New Zealand
Angelys
$0
$1.29
–
$1.62
$4.50
150
120
100
80
60
New Zealand
Bosc
$0
$1.29
–
$1.52
$4.50
150
120
100
80
60
New Zealand
Corella
$0
$1.45
–
$1.62
$4.50
150
120
100
80
60
Australia
Packham
$0
$1.13
–
$1.78
$4.50
150
120
100
80
60
Australia
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
World Pear Day - New Zealand Kick Off
Auckland
December 3
Merchandising
Auckland, Wellington, Christchurch
Monthly
Trade Merchandising - The first Red Anjou pears on display
Trade Merchandising - The first USA Green Anjou pears on display.
Trade Merchandising - Clever signs focus on USA origin.
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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