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INTERNATIONAL MARKET REPORT

11/30/2016

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 31.71
CHANGE FROM LAST MONTH: +0.73%
VOLUME TO DATE: 41,291 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.78 – $1.00 $4.50
150 120 100 80 60
red anjou
$0 $0.78 – $1.00 $4.50
150 120 100 80 60
bosc
$0 $1.25 – $1.25 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Niitaka
$0 $1.03 – $3.42 $4.50
150 120 100 80 60
Korea
Shinko
$0 $2.05 – $2.56 $4.50
150 120 100 80 60
Taiwan
New Century
$0 $0.70 – $1.48 $4.50
150 120 100 80 60
Taiwan
Sand Pears
$0 $1.84 – $2.51 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
World Pear Day
Taipei
Dec. 3 2016
In-store Demonstration
TAIPEI, TAICHUNG, KAOHSIUNG
All season
Co-op Promotion
Island-wide
December to March
Co-op Advertisement
Island-wide
December to March
In-store Demonstration
Sliced pears in 7-11 with USA Pears logo
Packhams Pears in wholesale market

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
78
0
200
# STORES
25
0
40