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INTERNATIONAL MARKET REPORT

12/01/2016

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.38
CHANGE FROM LAST MONTH: +6.21%
VOLUME TO DATE: 101,053 BOXES
CHANGE FROM LAST YEAR: -8%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.71 – $2.15 $4.50
150 120 100 80 60
red anjou
$0 $1.71 – $2.54 $4.50
150 120 100 80 60
bartlett
$0 $1.66 – $2.48 $4.50
150 120 100 80 60
bosc
$0 $1.71 – $2.14 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 75%
  • Fancy: 25%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
anjou
$0 $1.31 – $1.58 $4.50
150 120 100 80 60
argentina
packhams
$0 $0.90 – $1.52 $4.50
150 120 100 80 60
argentina
Rocha
$0 $1.66 – $2.51 $4.50
150 120 100 80 60
Portugal
Bartlett
$0 $1.66 – $2.02 $4.50
150 120 100 80 60
Spain
Forelle
$0 $1.86 – $2.19 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
#WorldPearday Sampling at Sport Club and US Consulate
Sao Paulo 
December 02 and 03
In-store sampling at St Marche Chain - 20 stores
Sao Paulo
November and December
In-store Sampling at Pao de Acucar
Sao Paulo
December 07 to December 22
Promotional ad in Pao de Acucar Weekly News
Sao Paulo
December 14 to 26

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
20
0
70
# STORES
20
0
60