Central American Region Flag

INTERNATIONAL MARKET REPORT

12/02/2016

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 545.09
CHANGE FROM LAST MONTH: -0.66%
VOLUME TO DATE: 111,697 BOXES
CHANGE FROM LAST YEAR: -14%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.16 – $2.66 $4.50
150 120 100 80 60
bosc
$0 $2.33 – $3.00 $4.50
150 120 100 80 60
red anjou
$0 $2.83 – $3.00 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 20%
  • Fancy: 80%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.91 – $2.16 $4.50
150 120 100 80 60
Argentina
Forelle
$0 $2.08 – $2.08 $4.50
150 120 100 80 60
Chile
Asian
$0 $2.86 – $4.14 $4.50
150 120 100 80 60
California
Ercollini
$0 $1.66 – $2.00 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
GT, ES, HD, NI, CR, DR
November 1st to 30th
In-Store Promotions
Central America
November 1st to 30th
Wholesale Recipe Sampling
El Salvador
November 15th and 26th
In-store sampling
Billboard Ad for the Movie Sing
Cooking Demonstration

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
258
0
1500
# STORES
44
0
75