Colombia Flag

INTERNATIONAL MARKET REPORT

12/02/2016

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3002
CHANGE FROM LAST MONTH: +1.33%
VOLUME TO DATE: 112,299 BOXES
CHANGE FROM LAST YEAR: -30%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.88 – $1.74 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: %
  • Fancy: 100%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $0.88 – $1.74 $4.50
150 120 100 80 60
Chile
Anjou
$0 $0.90 – $1.34 $4.50
150 120 100 80 60
Argentina
Asian
$0 $2.53 – $2.53 $4.50
150 120 100 80 60
Chile
Local
$0 $0.89 – $0.89 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Region wide
November 1-30
In-store Promotions
Panama and Colombia
November 1-30
Wholesale Sampling Promotion
Colombia
November 1-30
Movie Tie-In Promotion
Colombia and Panama
November 14-30
Mobile Billboards for Movie-Tie Promotion with Sing
In-Store Sampling

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
40
0
500
# STORES
15
0
25