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INTERNATIONAL MARKET REPORT

12/03/2016

VIETNAM

MARKET PULSE

CURRENT EXCHANGE RATE: 22,710
CHANGE FROM LAST MONTH: +1.70%
VOLUME TO DATE: 4,228 BOXES
CHANGE FROM LAST YEAR: +49%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.86 – $3.52 $4.50
150 120 100 80 60
red anjou
$0 $3.31 – $3.96 $4.50
150 120 100 80 60
bosc
$0 $3.08 – $3.75 $4.50
150 120 100 80 60
forelle
$0 $3.97 – $4.63 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
SHINGO
$0 $2.86 – $3.75 $4.50
150 120 100 80 60
SOUTH KOREA
SWEET PEAR
$0 $1.85 – $2.42 $4.50
150 120 100 80 60
CHINA
SHINGO
$0 $2.20 – $2.64 $4.50
150 120 100 80 60
CHINA
CONFERENCE
$0 $3.30 – $4.19 $4.50
150 120 100 80 60
NETHERLANDS

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
SAMPLING & PROMOTION IN 4 STORES OF AEON
 NATIONWIDE
NOVEMBER 30 - DECEMBER 13, 2016
SAMPLING & PROMOTION IN 1 STORE OF GIANT
 HO CHI MINH CITY
DECEMBER 2 - DECEMBER 13, 2016
TRADE MERCHANDISING: WHOLESALE AND RETAIL VISITS
 HO CHI MINH & HANOI CITY
OCTOBER 2016 TO APRIL 2017
In-store Sampling Ho Chi Minh
In-store Sampling Ho Chi Minh

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
92
0
140
# STORES
12
0
63