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INTERNATIONAL MARKET REPORT

12/19/2016

VIETNAM

MARKET PULSE

CURRENT EXCHANGE RATE: 22,754
CHANGE FROM LAST MONTH: +1.12%
VOLUME TO DATE: 4,228 BOXES
CHANGE FROM LAST YEAR: +50%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $3.08 – $3.71 $4.50
150 120 100 80 60
red anjou
$0 $3.52 – $4.18 $4.50
150 120 100 80 60
bosc
$0 $3.08 – $3.98 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Singo
$0 $3.30 – $4.18 $4.50
150 120 100 80 60
Korean
Singo
$0 $2.64 – $3.08 $4.50
150 120 100 80 60
China
Sweet Pear
$0 $1.98 – $2.55 $4.50
150 120 100 80 60
China
Conference
$0 $3.08 – $4.18 $4.50
150 120 100 80 60
Netherlands

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
SAMLING & PROMOTION IN 7 STORES OF CO-OP MART
 HO CHI MINH CITY
DECEMBER 19 - DECEMBER 28, 2016
SAMLING & PROMOTION IN 1 STORE OF CHO PHO MART
 HO CHI MINH CITY
DECEMBER 12 - DECEMBER 18, 2016
TRADE MERCHANDISING: WHOLESALE AND RETAIL VISITS
 HO CHO MINH CITY AND HANOI CITY
OCTOBER 2016 TO APRIL, 2016

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
106
0
217
# STORES
20
0
70