Mexico Flag

INTERNATIONAL MARKET REPORT

01/05/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 21.76
CHANGE FROM LAST MONTH: +7.12%
VOLUME TO DATE: 830,961 BOXES
CHANGE FROM LAST YEAR: -17%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.73 – $1.15 $4.50
150 120 100 80 60
bosc
$0 $0.83 – $1.40 $4.50
150 120 100 80 60
comice
$0 $0.92 – $0.96 $4.50
150 120 100 80 60
red anjou
$0 $0.96 – $1.31 $4.50
150 120 100 80 60
bartlett
$0 $1.21 – $1.31 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 10%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $0.96 – $1.75 $4.50
150 120 100 80 60
USA-California
Asian
$0 $1.48 – $1.79 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Exhibition Contest
Tijuana, Mexicali & Ensenada
January-April
In-store promotions
12 cities in Mexico
January
Cooking Workshops
 Mexico state, Monterrey & Toluca
January-February
Millennials promotion
 Mexico City
January
Cross Pomotion (Pears, Wine & Cheese)
Decoration Workshop
Movie Promotion - Sing

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
938
0
1400
# STORES
407
0
700