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INTERNATIONAL MARKET REPORT

01/05/2017

INDIA

MARKET PULSE

CURRENT EXCHANGE RATE: 68.22
CHANGE FROM LAST MONTH: +1.19%
VOLUME TO DATE: 60,737 BOXES
CHANGE FROM LAST YEAR: -32%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.00 – $1.20 $4.50
150 120 100 80 60
red anjou
$0 $1.26 – $1.60 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
shandong
$0 $0.66 – $0.80 $4.50
150 120 100 80 60
China
Packham
$0 $0.80 – $1.00 $4.50
150 120 100 80 60
China
Packham
$0 $0.86 – $1.20 $4.50
150 120 100 80 60
South Africa
Belgian Pear
$0 $0.80 – $1.00 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Representative visit during USA Pears Road Show and Food Forum
Delhi and Mumbai
January 30-February 5
In-store promotion with Hypercity, Kovai Pazhamudir Nilayam and Big Basket: POS display, joint advertisements, and sampling promotion
Across India
January-February
USA Pears Road Show 2017
 Delhi, Mumbai, and Bangalore
January 14-February 5
Participation in UpperCrust Food & Wine Show and India Food Forum 2017
 Mumbai
January 27-29, January 30-February 2
USA Pear Day - wholesale market campaign
USA Pears participation with booth at Krackerjack Kids Karnival along with sampling & distribution of nutrition flyers
In-store promotion with Spencer's Retail - display of POS in Fruit and Vegetable section and sampling

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
92
0
179
# STORES
67
0
150