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INTERNATIONAL MARKET REPORT

01/05/2017

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.19
CHANGE FROM LAST MONTH: -4.71%
VOLUME TO DATE: 103,405 BOXES
CHANGE FROM LAST YEAR: -13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.52 – $0.78 $4.50
150 120 100 80 60
bartlett
$0 $0.38 – $0.78 $4.50
150 120 100 80 60
red anjou
$0 $0.58 – $0.78 $4.50
150 120 100 80 60
bosc
$0 $0.54 – $0.78 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Aunou
$0 $0.51 – $0.73 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $0.34 – $0.78 $4.50
150 120 100 80 60
Spain
Rocha
$0 $0.54 – $0.78 $4.50
150 120 100 80 60
Portugal

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions at St. Marche, Eataly
 Sao Paulo
December and January
In-store Promotions at Pao de Acucar
 Sao Paulo and Shoreline
Mid-December to mid-January
Online Coop with OBA Retail Chain
 Sao Paulo and In-state Sao Paulo
Mid-December to end of January
Facebook
Country-wide
October to February

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
98
0
120
# STORES
80
0
120