Andean Region Flag

INTERNATIONAL MARKET REPORT

01/05/2017

ANDEAN REGION

Ecuador, Perú

MARKET PULSE

CURRENT EXCHANGE RATE: 1
CHANGE FROM LAST MONTH: NA
VOLUME TO DATE: 15,015 BOXES
CHANGE FROM LAST YEAR: +33%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.40 – $1.50 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bosc
$0 $1.41 – $1.44 $4.50
150 120 100 80 60
California
Anjou
$0 $1.41 – $1.41 $4.50
150 120 100 80 60
Argentina
Peckham Triumph
$0 $1.08 – $1.41 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion at Supermercados Peruanos & Tottus
 Lima
December
Distribution of POP
 Quito
December

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
20
0
60
# STORES
4
0
10