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INTERNATIONAL MARKET REPORT

01/05/2017

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 50,871 BOXES
CHANGE FROM LAST YEAR: -49%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 30%
  • Fancy: 60%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Ya
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China
Other
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Turkey
Coscia
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Spain
Other
$0 $1.09 – $1.45 $4.50
150 120 100 80 60
Syria

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion and merchandising
 Jeddah
December 2016
In-store promotion and merchandising
 Riyadh
December 2016
In-store promotion and merchandising
 Dammam
December 2016
Merchandising
In-store promotion
In-store promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
30
0
130
# STORES
15
0
65