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INTERNATIONAL MARKET REPORT

01/05/2017

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.82
CHANGE FROM LAST MONTH: +0.52%
VOLUME TO DATE: 65,674 BOXES
CHANGE FROM LAST YEAR: +88%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $1.18 – $3.55 $4.50
150 120 100 80 60
anjou
$0 $1.18 – $2.60 $4.50
150 120 100 80 60
bosc
$0 $1.42 – $2.60 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 50%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Local Spadona
$0 $0.94 – $1.89 $4.50
150 120 100 80 60
Israel
Kaiser Alexander
$0 $1.65 – $2.84 $4.50
150 120 100 80 60
Italy
Blankia
$0 $0.94 – $1.65 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social Media
 Israel
November-December
New TV programs
 Israel
December
PR activity
 Israel
November-December
TV program production in the studio
A new version of Niza salad
Morning show at the Israel Second National Channel