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INTERNATIONAL MARKET REPORT

01/26/2017

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 31.03
CHANGE FROM LAST MONTH: -3.26%
VOLUME TO DATE: 54,558 BOXES
CHANGE FROM LAST YEAR: -6%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.17 – $1.99 $4.50
150 120 100 80 60
red anjou
$0 $0.78 – $1.99 $4.50
150 120 100 80 60
bosc
$0 $1.28 – $1.28 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 95%
  • Fancy: 5%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Niitaka
$0 $1.70 – $4.35 $4.50
150 120 100 80 60
Korea
Shinko
$0 $1.13 – $4.87 $4.50
150 120 100 80 60
Taiwan
New Century
$0 $1.04 – $3.39 $4.50
150 120 100 80 60
Taiwan
Snow Pears
$0 $1.45 – $4.35 $4.50
150 120 100 80 60
Taiwan
Honey Pears
$0 $1.09 – $2.90 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
CO-OP PROMOTION WITH PX-MART, TAIWAN FRESH, AND WELLCOME CHAINS
Island-wide
February and March
CO-OP ADVERTISING WITH A-MART, CARREFOUR, D-MART, RT-MART, SAVE & SAFE and other chains
Island-wide
February and March
Merchandising visits
TAIPEI, TAICHUNG, KAOHSIUNG
February and March
IN-STORE DEMONSTRATION WITH A-MART, CARREFOUR, DOLLARS, PX-MART, AND SAVE & SAFE CHAINS
TAIPEI, TAICHUNG, KAOHSIUNG
February
Merchandising visit
Co-op promotion with Wellcome chain
In-store demonstration

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
176
0
200
# STORES
34
0
40