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INTERNATIONAL MARKET REPORT

02/02/2017

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.74
CHANGE FROM LAST MONTH: -2.41%
VOLUME TO DATE: 65,674 BOXES
CHANGE FROM LAST YEAR: +88%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $2.17 $4.50
150 120 100 80 60
red anjou
$0 $1.09 – $2.17 $4.50
150 120 100 80 60
bosc
$0 $1.45 – $2.78 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 50%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.85 – $1.57 $4.50
150 120 100 80 60
Israel
Kaiser Alexander
$0 $1.69 – $3.14 $4.50
150 120 100 80 60
Italy
Blanquilla
$0 $0.97 – $1.45 $4.50
150 120 100 80 60
Spain
Green Anjou
$0 $1.57 – $3.38 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
The TV campaign airs almost every day and sometimes twice a day on one of the leading channels
Israel
December - April
The PR campaign has yielded good coverage on how and what to do with USA pears
Israel
December - March
The Facebook campaign has resulted in more than 50,000 engagements with unique users
Israel
December - April
TV segment
PBNW Facebook page
PBNW Facebook page