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INTERNATIONAL MARKET REPORT

02/02/2017

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 69,951 BOXES
CHANGE FROM LAST YEAR: -37%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 30%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Other
$0 $1.21 – $1.45 $4.50
150 120 100 80 60
Spain
Other
$0 $0.97 – $1.21 $4.50
150 120 100 80 60
Turkey
Ya
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China
Other
$0 $1.33 – $1.57 $4.50
150 120 100 80 60
Syria

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions and merchandising
Jeddah
January 2017
In-store promotions and merchandising
Riyadh
January 2017
In-store promotion and merchandising
Dammam
January 2017
Merchandising
Merchandising
Sampling promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
80
0
130
# STORES
40
0
80