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INTERNATIONAL MARKET REPORT
02/03/2017
COLOMBIA
MARKET PULSE
CURRENT EXCHANGE RATE:
2873
CHANGE FROM LAST MONTH:
-1.84%
VOLUME TO DATE:
131,506 BOXES
CHANGE FROM LAST YEAR:
-39%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.21
–
$2.13
$4.50
150
120
100
80
60
bosc
$0
$1.30
–
$1.42
$4.50
150
120
100
80
60
red anjou
$0
$1.07
–
$1.42
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 8%
Fancy: 84%
3rd Grade: 8%
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Bartlett
$0
$1.28
–
$1.41
$4.50
150
120
100
80
60
Chile
Packham
$0
$1.15
–
$1.42
$4.50
150
120
100
80
60
Argentina
Anjou
$0
$1.21
–
$1.42
$4.50
150
120
100
80
60
Argentina
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Merchandising
Colombia and Panama
February
Cooking Workshops
Colombia and Panama
February
In-Store Promotion
In-Store Promotion
Merchandising
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
355
0
500
# STORES
50
0
25
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