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INTERNATIONAL MARKET REPORT

02/28/2017

CHINA

MARKET PULSE

CURRENT EXCHANGE RATE: 6.91
CHANGE FROM LAST MONTH: +0.58%
VOLUME TO DATE: 50,865 BOXES
CHANGE FROM LAST YEAR: -54%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.70 – $3.04 $4.50
150 120 100 80 60
red anjou
$0 $1.70 – $4.19 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Conference
$0 $1.92 – $3.42 $4.50
150 120 100 80 60
Netherlands
Gong Pear
$0 $0.63 – $1.02 $4.50
150 120 100 80 60
China
Fragrant Pear
$0 $0.81 – $2.04 $4.50
150 120 100 80 60
China
Ya Pear
$0 $0.44 – $0.66 $4.50
150 120 100 80 60
China
Fengshui Pear
$0 $0.61 – $1.16 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion in 4 stores of Metro
Shanghai Metro
February 21 - March 3
In-store promotion in 3 stores of Emart
Shanghai Emart
February 24 - March 6
In-store promotion in 4 stores of Fruit-Express
Guangzhou Fruit-Express
February 17 - 26
USA Pears Training Seminars
Beijing, Chongqing, Changchun, Hangzhou
February - March
In-Store Promotion in Guangzhou Fruit-Express
Training Seminar in Beijing, Changchun and Chongqing Walmart
In-Store Promotion in Shanghai Metro

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
988
0
1450
# STORES
132
0
143