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INTERNATIONAL MARKET REPORT

03/02/2017

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.94
CHANGE FROM LAST MONTH: -0.58%
VOLUME TO DATE: 65,698 BOXES
CHANGE FROM LAST YEAR: +7%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.22 – $1.75 $4.50
150 120 100 80 60
red anjou
$0 $0.96 – $1.75 $4.50
150 120 100 80 60
bosc
$0 $1.30 – $1.30 $4.50
150 120 100 80 60
packham
$0 $0.81 – $1.99 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Niitaka
$0 $1.55 – $1.77 $4.50
150 120 100 80 60
Korea
New Century
$0 $1.06 – $3.45 $4.50
150 120 100 80 60
Taiwan
Snow Pears
$0 $2.12 – $2.65 $4.50
150 120 100 80 60
Taiwan
Honey Pears
$0 $1.33 – $3.68 $4.50
150 120 100 80 60
Taiwan
Honey Belle
$0 $1.62 – $1.92 $4.50
150 120 100 80 60
New Zealand

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Consumer Research
TAIPEI, TAICHUNG, KAOHSIUNG
March
Retail Store Checks
Taipei
March
Importer Appreciation Banquet
Taipei, Taichung
March
Newspaper Ads
ISLAND-WIDE
March 3 & 4
Unique Anjou pear
New Zealand Honey Belle in wholesale market
Online Ad with PX Mart

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
200
0
200
# STORES
40
0
40